According to a recent report by AMA Research & Media LLP, the global user experience research software market is expected to witness significant growth in the forecasted period of 2022-2028. The report provides a detailed study of the market’s acute features, including revenue size, production, consumption, gross margin, price, and other substantial factors.
The report highlights the key driving and restraining forces for the market and offers a complete study of the future trends and developments in the industry. It also examines the role of the leading market players involved in the industry, including their corporate overview, financial summary, and SWOT analysis.
The report identifies the increasing demand for qualitative user experience tools as a key driver for the market’s growth. User experience (UX) research is the process of understanding the motivations, behaviours, and needs of customers through task analysis, observation, and other types of user feedback. The benefit of this software includes understanding the user experience for new products, websites, mobile apps, and prototypes.
Some of the key players profiled in the study include User Testing Inc., SAP SE (Qualtrics), Hotjar Ltd., Lookback AB, User Zoom Inc, Userlytics, Usability Hub, Survey Analytics LLC (TryMyUI), Woopra, and Usabilla.
The report further identifies the introduction of cloud-based and IoT-enabled user experience research tools and the upsurging need for highly automated UX tools as key market trends. It also highlights the opportunities presented by user experience and feedback in simplifying business development and the continuous technological advancements in user experience research software.
However, the report also notes that the lack of skilled professionals required for developing highly advanced software remains a significant challenge for the market’s growth.
The report provides a comprehensive analysis of the market’s segmented by deployment (cloud-based, on-premises), end-use industry size (large enterprises, SMEs), and end-user (airlines, automotive, B2B, financial services, government, media, retail, travel & hospitality). The report also covers the market’s regional analysis, including North America, Europe, Asia Pacific, Oceania, South America, Middle East & Africa, and country-level break-up.
The global user experience research software market is expected to witness significant growth in the forecasted period, driven by the increasing demand for qualitative user experience tools and the continuous technological advancements in user experience research software.